The Breeders' Cup will continue its multi-faceted celebrity sweepstakes with some of its most high-profile Celebrity Ambassadors, including Bobby Flay, Bob Baffert, and Mike Smith, it was announced Wednesday. First launched in 2016, the Racing with the Stars VIP Sweepstakes presented by Harrah's Resort Southern California is open now through October 9, 2017. The television and social-media driven sweepstakes will be centered around Breeders' Cup's 11 Challenge Series telecasts on NBC Sports and will offer participants the chance to win one of four once-in-a-lifetime experiences hosted by the Celebrity Ambassadors at the 2017 Breeders' Cup. Fans can enter the sweepstakes and learn more about prizes now at BreedersCupVIP.com.
“Following the success of last year's Racing with the Stars VIP Sweepstakes, we are happy to continue the program this year with a group of new and returning Ambassadors whose passion for the sport is invaluable in helping us engage with current fans while attracting the next generation of horseracing aficionados,” said Breeders' Cup President and CEO Craig Fravel. “From golfing at Torrey Pines to dining at one of Bobby Flay's favorite San Diego restaurants, the sweepstakes' unique prizes highlight the best that San Diego and Del Mar have to offer and show why Breeders' Cup is a true lifestyle destination worth traveling for, whether you're a longtime fan or a new convert to the sport.”
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