Tampa Bay Downs is set to embrace its vast Hispanic audience by offering Spanish-language program pages, handicapping information, interviews and a daily podcast, called Tampa en EspaƱol, through a link on its website.
“Many Puerto Rican horsemen have brought their horses to Tampa,” said Luis Ocasio, who will manage the new site. “The podcast will give them a way to receive information they can use to follow the races.”
Ocasio plans to present a 20-minute podcast for each day's racing program.
“We want to keep it lively, informative and fast-paced,” he said. “My analysis will be more oriented to the horse's pedigrees, action and speed figures. Watching replays and more replays–that's where the value is found, and Tampa is all about value.”
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