Oppenheim Explains Breeders' Cup Strategic Planning Decisions

TDN columnist Bill Oppenheim, who is also a member of the Breeders' Cup Board of Members and Trustees, explains in detail some of the recent decisions made by Breeders' Cup to further enhance the brand both domestically and internationally. He discusses the main points of the new Breeders' Cup nomination process, what he refers to as the “Win and You're REALLY In” Program and ways to increase the likelihood that a foal nominator has a realistic chance to get at least some of his or her money back.