Audiobook company Audible, Inc. announced Saturday its sponsorship of GI Xpressbet.com Florida Derby romper Audible (Into Mischief) and will make a $15,000 donation in the horse's name to the Thoroughbred Aftercare Alliance. Audible, Inc. will also highlight a collection of equine-related audiobooks over the next month as Audible prepares to compete in the GI Kentucky Derby May 5. Visit www.audible.com/goaudible for more, including an upcoming Audible-inspired game and other interactive content.
“We are honored to share our name with Audible and thrilled to be a part of his road to the Kentucky Derby,” said Audible SVP of Marketing John Harrobin. “Our millions of listeners around the world use our audio service to immerse themselves in memorable stories every day. We know they'll appreciate following the story of this remarkable horse as it unfolds.”
Elliott Walden, President and CEO of Audible's co-owner WinStar Farm, added, “It's wonderful to see Audible the media company rooting for Audible in such a big way. By supporting the Thoroughbred Aftercare Alliance and highlighting equine-related audio titles for millions of listeners to enjoy leading up to the Kentucky Derby, Audible is gearing up our colt's quest to wear the roses on the first Saturday in May.”
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