Keeneland and live sports lottery game provider EquiLottery Games have reached an agreement to feature races from the 2019 Keeneland Spring Meet as part of the upcoming trial run of Kentucky's Win Place Show, the first daily U.S. lottery game based on the results of live horse racing. Due to this agreement, Kentucky Lottery players in 45 test locations across the state will be able to purchase Win Place Show tickets based on Keeneland races every day of the meet from Apr. 4-26.
“We have been supportive of this initiative over the years as the EquiLottery Games team has taken this game from concept to reality,” said Keeneland CEO and President Bill Thomason. “We're excited about the potential of this product to bring new fans to the sport of horse racing and create a new revenue stream for an industry so important to Kentucky's economy. Keeneland is proud to support this initial trial run of Kentucky's Win Place Show and hopes to see the game expand across Kentucky and beyond.”
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