At The Races Launches Quickbet

At The Races has launched an integrated betting service on its online platform, allowing users to place bets with four betting operators–bet365, Coral, Ladbrokes and William Hill–without leaving its site. Matthew Imi, chief executive of At The Races, said, “We are always looking at ways to enhance the customer experience online and we believe the introduction of QuickBet does just that. We are delighted to be working with our four initial betting partners with what we think is a game changer in the market. Our site re-build last year has given us the foundation to develop ever-more ambitious, new functionality and this is just one example of how we will add further value for our bookmaker partners and for our 2.5 million monthly users.”