2020 Breeders' Cup
The Breeders' Cup announced Tuesday details of a new brand awareness campaign to promote the 2020 World Championships, which will be held this year at Keeneland Nov. 6-7. The campaign, representing Breeders' Cup's largest-ever digital advertising initiative with a multi-million dollar digital and broadcast media buy, is entitled "A Breed Apart" and targets sports bettors, daily fantasy players, and casual fans. Launched earlier this month, the media plan projects an estimated 170+ million impressions throughout the five-week promotion period leading up to the Breeders' Cup with the campaign running across...
Breeders' Cup Limited outlined a detailed set of health and safety protocols put in place to mitigate the risks associated with COVID-19 for the limited staff, participants and essential personnel who will be onsite at the 2020 Breeders' Cup World Championships at Keeneland Race Course Nov. 6-7. This plan was developed in consultation with Keeneland, local and state government officials, and public health experts, including Dr. Richard Greenberg--Professor of Medicine, Division of Infectious Diseases, at the University of Kentucky School of Medicine. The plan closely follows the guidance established by...
The Breeders' Cup announced a new partnership with Guardian Security to provide 24-hour security services surrounding the 2020 World Championships, scheduled for Nov. 6 and 7 at Keeneland. Over 100 security guards will be deployed to support the Breeders' Cup Equine Security Team to help monitor activity in the barns, keep daily logbooks of who enters a stall and bolster overall stable and racetrack security while enforcing safety and integrity protocols. "Protecting the welfare of our horses has always been an utmost priority," said Dora Delgado, Breeders' Cup Executive Vice...
The last few weeks have been a series of 'firsts' for Shannon Bishop Arvin. Named Keeneland's President-elect on Sept. 1, she will officially transition to President and CEO once the calendar turns to 2021, and in doing so, become the first woman to take on the position at the storied racetrack. Soon after Arvin was named President-elect this month, Keeneland conducted the first as-scheduled auction following the Coronavirus pandemic with the annual world-renowned September Yearling Sale. [tdn_vimeo_embed title="Keeneland's President-elect Shannon Arvin " admp4="https://player.vimeo.com/external/443062018.sd.mp4?s=9281d875881c13761cb298e3e2e6c1a3278b1b12&profile_id=165" videomp4= "https://player.vimeo.com/external/460267221.sd.mp4?s=a58b68a38504214f67682422c9ab9e4f07fe9d86&profile_id=165" thumbnail= ""] Arvin's first weeks...