advertising

Breeders' Cup in conjunction with The Jockey Club are launching a new national advertising campaign called 'Still. Running. Strong." to promote Thoroughbred racing as spectator-free racing resumes in various markets around the country during this time of the COVID-19 pandemic. "As more of our major venues get back to live racing and with people at home seeking diversion and entertainment, we wanted to be proactive about promoting the sport to a broader audience," said Drew Fleming, President and CEO of the Breeders' Cup. "Horse racing has a unique opportunity to...