communication

Light Up Racing, a program launched in 2024 meant to address issues in the sport head on through conversation, will cease operations following this year's Breeders' Cup at Keeneland, the organization announced Tuesday. In a letter submitted by Light Up Racing's interim executive director Amy Brin, the program reflects back on what was built and how messaging can be disseminated in the future, saying, "From the beginning, the work was based on a simple principle: confidence in the sport cannot be manufactured through messaging; it has to be earned through...

The longtime director of communications at Keeneland, Amy Gregory, has announced her retirement from the Kentucky icon effective June 1, the track shared via press release Monday afternoon. Gregory joined Keeneland in 2006 and was named to her current position in 2013. She will continue to provide support during race meets and sales and consult on special projects. As director, Gregory oversaw media and public relations for the Spring and Fall meets as well as the auctions and held key roles in brand enhancement and messaging. On the auction side,...