The National Thoroughbred League (NTL) has appointed Mike Monroe as its new CEO, the organization said via a Friday release. The company which is focused on providing an entertainment experience for fans went with Monroe because of his business background. The new NTL head served as the chief marketing officer for Penske Media Corporation and chief marketing officer of Sundance Institute/Sundance Film Festival. Monroe's career also includes senior leadership roles at Forbes, The Atlantic and Condé Nast.