Ford Motor Company

Churchill Downs Renews Partnership With Ford Ahead Of Kentucky Derby

Churchill Downs Racetrack has renewed its partnership with Ford as the exclusive automotive partner of the Kentucky Derby through 2029,  the track announced Wednesday. Under the renewed agreement, Ford will be granted exclusivity in the automotive category and an expanded footprint with interactive vehicle displays to promote fan interaction and immersive brand experiences to supplement the excitement of Derby Week and beyond. As part of the multi-year agreement, Ford will expand its on-site footprint to include the naming of the First Turn Club, a premium hospitality space originally debuted in...

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