Ford

Churchill Downs Racetrack has renewed its partnership with Ford as the exclusive automotive partner of the Kentucky Derby through 2029,  the track announced Wednesday. Under the renewed agreement, Ford will be granted exclusivity in the automotive category and an expanded footprint with interactive vehicle displays to promote fan interaction and immersive brand experiences to supplement the excitement of Derby Week and beyond. As part of the multi-year agreement, Ford will expand its on-site footprint to include the naming of the First Turn Club, a premium hospitality space originally debuted in...

Churchill Downs has launched a five-year partnership with Ford Motor Company that would establish the brand as the official truck, SUV, car and van of The Kentucky Derby and Churchill Downs Racetrack. "Ford is such a vital part of the Louisville community that this new partnership is a natural fit," said Kevin Flanery, President of Churchill Downs Racetrack. "Ford vehicles power so much of our operations at Churchill Downs and many of our breeders rely on Ford Super Duty trucks to transport their precious cargo." The new 2020 Ford F-Series...