Heather Higgins

Cygames, Inc., a Japanese video game company, has extended its partnership with the Breeders' Cup World Championships, remaining title sponsor of the $2-million GI Sprint, according to a release from the Breeders' Cup Thursday. The partnership was secured in collaboration with leading media rights and venue development company JMI Sports and B-Bridge International. "We are very pleased to continue and expand our partnership with Cygames," said Heather Higgins, Senior Vice President of Corporate Partnerships for Breeders' Cup Limited. "This enhanced collaboration demonstrates both of our organizations' shared commitment to delivering...

Breeders' Cup Limited will partner with leading Western lifestyle brand Lucchese Bootmaker as the exclusive bootmaker and official western wear partner of the 2024 Breeders' Cup World Championships, the company announced Monday. Established in 1883, Lucchese uses time-honored craftsmanship techniques to build handmade boots of unrivaled quality, fit, comfort, and style in El Paso, Texas. In virtually every step of their bootmaking process, they rely on human hands to complete centuries-old tasks to perfection. During the World Championships, a pop-up shopping experience with Lucchese will be held at the Plaza...

Gathan Borden, the vice president of marketing for VisitLEX, Lexington's convention and visitor's bureau, has officially been named the new board president of Visit Horse Country. Borden succeeds founding board president Price H. Bell, Jr., who served in the position for the first seven years of the organization. "Visit Horse Country has been a game-changer for the Lexington tourism product," said Borden. "The outreach from the horse industry into the community has been powerful and has allowed us to truly share the Bluegrass in a way we never could before....