Hennegan Brothers

Edited Press Release America's Best Racing (ABR), the national content and marketing platform of The Jockey Club, today announced record-breaking results from its 2026 Kentucky Derby campaign. Launched on Mar. 1 and running through Derby Day on May 2, 2026, ABR's campaign generated more than 150 million video views across Facebook, Instagram, X (Twitter), TikTok and YouTube, nearly double the 76 million views from its already record-setting 2025 campaign. Total engagements surpassed 10.7 million, a 191% year-over-year increase, while overall impressions topped 104 million, up 98% from the prior year....

America's Best Racing, horse racing's national fan-development platform and marketing initiative funded by The Jockey Club, and the Hennegan Brothers, three-time Eclipse Award-winning filmmakers, will partner to launch Unbridled, the industry's first made-for-social vertical docuseries. The series will focus on storytelling of racing's major events, starting with the lead-up to the 2026 Kentucky Derby. Episodes of Unbridled have been filmed during key races on the Triple Crown trail and will roll out daily across ABR's digital and social platforms beginning this week. A trailer is available to view here. In...