high net worth

In celebration of Breeders' Cup this month, I chose to do an interview focusing on luxury marketing and attracting high net worth individuals (HNWI) to racing as this was a founding principle for creating this world-class event. When John Gaines conceived the idea of holding a season-ending championship, it was to bring to major U.S. markets a day like no other that showcased the sport with all its pageantry and jaw-dropping purses as a means to attract prospective new owners. The simple formula was based on the idea that witnessing...