Irish Thoroughbred Marketing

Horse Racing Ireland's IRE Incentive Scheme has awarded over 35 sales vouchers, each worth €10,000, to 31 individual owners to date. Winner number 36 in the new scheme came in Thursday's Irish Stallion Farms EBF Fillies' Maiden at Leopardstown, won by the Dermot Weld-trained Homeless Songs (Ire) (Frankel {GB}), a homebred for Moyglare Stud. The IRE Incentive Scheme awards an Irish sales voucher in the amount of €10,000 to owners of Irish-bred winners of selected races on the Flat and National Hunt programmes in 2021. The owners of each eligible...

Irish Thoroughbred Marketing has launched a new website featuring streamlined content and a simplified user experience. The site includes sections on breeding, buying and racing in Ireland, including information required for those wanting to become involved in the Irish Thoroughbred industry. The site offers easy access to sales dates, stallion listings, ITM Irish EBF barrier trials, the ITM Irish Stallion Trail, the IRE incentive scheme and more. ITM Chief Executive Officer Charles O'Neill said, "The new ITM website is the perfect starting point for anyone seeking to become involved in...

The 2021 Irish Thoroughbred Marketing Irish Stallion Trail will be held virtually due to the ongoing COVID-19 pandemic, ITM announced on Wednesday. Instead, the event has been branded the ITM Irish Stallion Showcase, a digital and media event highlighting the success and appeal of Irish stallion farms. There will be videos from a range of Irish stallion farms, social media content, and an ad campaign which will be released from mid-December 2020, with a concentrated period of content going out from Jan. 11-16. "The ITM Irish Stallion Trail has become...

Irish Thoroughbred Marketing, with the support of the Irish European Breeders' Fund and the Irish Horseracing Regulatory Board, will resume Barrier Trials for unraced 2- and 3-year-olds at Dundalk Stadium July 29. The Irish EBF Barrier Trials will operate under the same COVID-19 protocols in use on regular race days. Entries, which opened July 15, will close July 24. Terms & Conditions are listed at www.itm.ie. A later date for the Irish EBF Barrier Trials is scheduled for Aug. 24, pending approval.

The field for Saturday evening's G1 Tattersalls Irish 1000 Guineas has been set and 15 fillies are due postward for the €250,000 Classic. The Niarchos family's homebred G1 Prix Marcel Boussac victress and ante-post favourite Albigna (Ire) (Zoffany {Ire}) will depart from gate 13 while her Jessica Harrington stablemate and G3 Oh So Sharp S. runner-up Valeria Messalina (Ire) (Holy Roman Emperor {Ire}) has drawn stall four. Aidan O'Brien saddles just two for this year's renewal with G1 Moyglare Stud S. third So Wonderful (War Front) due to exit the...

The Irish Thoroughbred Breeze-Up Marketing Support Scheme was launched by ITM on Wednesday.  Consisting of a €30 financial contribution per horse toward the cost of pre-sale confirmation videos and digital content, the idea is to assist Irish breeze-up consignors with digitally marketing their stock. The contribution is available for those breeze-up consignors that engage the services of a recognised professional videographer to create video and photo content that complies with pre-set standards relation to quality and content. The €30/horse contibution will be paid to the relevant videographer, on behalf of...