Jon Miller

NBC Sports will showcase the 2026 GI Longines Kentucky Oaks in prime time for the first time ever in 2026, Churchill Downs Incorporated announced Thursday. The 152nd Kentucky Oaks, featuring racing's best 3-year-old fillies, will be presented Friday, May 1, 2026, at 8 p.m. ET on NBC and Peacock. In addition to racing, Kentucky Oaks traditions centered around fashion and women's health advocacy will remain central pillars of the event pageantry--now culminating in a twilight finish. "We are excited to present the Kentucky Oaks in prime time for the first...

NBC Sports will continue to present the Breeders' Cup across its various networks and platforms through 2030, as the two organizations announced a multi-year extension of their partnership Mar. 26. The championships will be telecast on the parent network as well as Peacock and USA Network for the next six years. The new deal commences this year with a total of 10 hours of coverage of the 2025 Breeders' Cup from Del Mar, including 3 1/2 hours of programming on NBC in addition to coverage on the USA Network. Peacock...

   This is the first in a series of monthly columns focused on Sports Business and Marketing and how we can learn from it in horse racing. As I discussed the concept with the TDN, I quickly realized that the best format would be through interviews of individuals I have had the pleasure to work and learn from over my career as their insight would be more meaningful than any of my opinions. Selecting my first guinea pig for this new experiment was easy, as I have had the privilege...