Kentucky Derby logo

Churchill Downs Racetrack is looking for a new agency to develop Kentucky Derby and Oaks logos for the next three years, beginning with and including the upcoming 150th runnings of the historic events, which will take place in 2024. Churchill has officially issued a Request For Proposal (RFP) in the search for a qualified creative agency for the conception, development, and execution of event marks and style guides. "The event marks must further establish the Derby and Oaks as must-see global events, commemorate and celebrate the storied history of those...

Churchill Downs has released the official logo for Kentucky Derby 148. The logo was created by MogoSME, a strategic branding agency that has designed the Derby and Kentucky Oaks logos for the past 14 years. The 2022 GI Kentucky Derby is slated to be held Saturday, May 7.