NBA Finals

The most important asset the horse industry has are the brands of the Kentucky Derby and the Triple Crown. Nothing else comes close in our dying business. Nothing in Major League Baseball, the Indy 500 or the Masters can match the number of TV viewers every year for the Derby. Outside of the Super Bowl (115 million viewers) and the NBA Finals (17.8 million), one couldn't spend enough money to get 16 million TV viewers for a sporting event today in America. When a horse wins the Preakness and the...