racing promotion

In Global Views, Godolphin Flying Start trainees provide insight into practices experienced and observations taken on their worldwide travels. Trainee Lachlan Pethica discusses ways the industry can attract new fans. Attracting a new and diverse audience is of paramount importance if racing's popularity is to avoid demise. This remains a topical discussion in the industry and is being acted upon across the world; however, individual participants must collaborate to ensure the ongoing success of the sport. To an 'insider', our industry is often perceived as open and accessible, where passionate...