September Sale

The Freakonomics Radio podcast has released a new three-episode series, "The Horse Is Us," which includes coverage of the Keeneland September Sale and several other important industry issues. "Their team was fantastic to work with and spent several days interviewing several industry professionals and Keeneland team members on our grounds," said Keeneland Communications Manager Meredith Daugherty. The first episode is not necessarily Keeneland-centric. It is entitled "The Ultimate Dance Partner." "For most of human history, horsepower made the world go," the introduction reads. "Then came the machines. So why are...

Edited Press Release Keeneland's upcoming September Yearling Sale will become the first Thoroughbred auction anywhere to broadcast from a 360-degree virtual perspective, enabling fans and horsemen to watch all the action taking place inside the Sales Arena from this unique vantage point during its two-day Book 1 on Monday-Tuesday, Sept. 12-13. Click here to see a preview of the September Sale Book 1 360º virtual experience. "True to Keeneland's mission to expand our audience, educate fans and enhance the Thoroughbred industry, we believe the use of virtual technology provides an...