The Heart of Horse Racing

The Association of Racing Commissioners International's (ARCI) annual Animal Welfare and Integrity Conference, which was hosted at Churchill Downs during the afternoon of Thursday, May 8, heard from a pair of panels that specifically delved into how social media can impact the industry, according to a Friday press release from the organization. The 'Thoroughbred Racing Roundtable' included West Point Thoroughbreds own Terry Finley along with Churchill Downs's Vice President and General Manager Mike Ziegler and Tina Bond, an owner-breeder who is president of both the New York Thoroughbred Horsemen's Association...

Horse racing has a PR problem. Tina Bond has a possible solution. "It's to create a new narrative and to help elevate the sport," said Bond, president of the New York Thoroughbred Horsemen's Association (NYTHA), and the mastermind behind The Heart of Horse Racing, a new campaign--one undergoing something of a soft launch--to cultivate new followers to the game by sharing the stories of those already in it. In the campaign's own words, "our mission is to win over the hearts and minds of a new generation of fans while...