Virtual Live Racing

Virtual Live Racing, which is a type of virtual racing product that is based on past performance data from previously run real races utilising a racecourse's rich archive and intellectual property database, will launch at Ascot Racecourse, a UK first. The latest CGI technology will be used to create a fully immersive digital racing and betting experience of Ascot. The idea is that VLR's product will offer a no cost, risk free, revenue stream opportunity to racetracks to extend their digital brand distribution to access a lucrative tote betting market....

Irish trainer Gordon Elliott has become a shareholder of Virtual Software Limited, the firm behind Virtual Live Racing. Based on the Isle of Man, the firm is chaired by online betting pioneer and racehorse owner Vincent Caldwell. The VLR product is available to all tote systems in the US via distribution through AmTote International's Spectrum wagering system which enables tracks to accept wagers from players and create a brand new risk-free revenue system. "Vincent Caldwell and I have enjoyed winners for the last four seasons," said Elliott. "Vincent is passionate...

Virtual Live Racing has appointed online wagering and racing industry executive Joey D. Michaels as part of its senior management team to build their presence in the U.S. Michaels, VP of Business Development of VLR, said: "I'm delighted to join the management team and drive our distribution and growth plans throughout the U.S. We already have a number of tracks that are live, including Derby Lane and Tampa Bay Downs in Florida. Five other tracks are signed and are soon to be launched, including Hawthorne in Chicago, and Parx in...