America's Best Racing (ABR), a multimedia fan development and awareness-building platform of The Jockey Club, and Horse Country Inc., a not-for-profit organization composed of farms, equine medical clinics and equine attractions deep inside Kentucky, have entered a multi-year strategic partnership.
As part of the partnership agreement between ABR and Horse Country, ABR will feature monthly digital stories and content, including videos, on a dedicated Horse Country page within the ABR platform in an effort to highlight the Kentucky farms, nurseries, clinics, and more that comprise Horse Country. ABR and Horse Country will also cross-promote content through social media channels and email newsletters, as well as collaborate on annual digital and social media driven sweepstakes designed to reward lucky fans with VIP experiences inside Horse Country.
“The synergistic missions of America's Best Racing and Horse Country to create new fans of Thoroughbred racing makes this strategic partnership a natural and sensible fit,” said Stephen Panus, president of TJC Media Ventures Inc., which oversees America's Best Racing. “We're excited to fully leverage ABR's avid audience as well as our growing digital reach to amplify interest, awareness, and visits to Horse Country.”
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