The Breeders' Cup named Harrah's Resort Southern California as the official marketing partner of the 2017 Breeders' Cup World Championships.
This will include a branded fan and horsemen interactive experience in the Plaza de Mexico on the front side of the racetrack. The Harrah's Resort Southern California logo will be printed on the back of all pari-mutuel tickets sold over the two days of the World Championships, and will also be displayed on the Jumbotrons video boards and on the live stream of the event.
In the digital part of the agreement, Harrah's Resort Southern California will be the presenting partner of the Breeders' Cup signature consumer promotion 'Racing with the Stars,' in which fans can win one of four VIP experiences with a celebrity Breeders' Cup Ambassador in the areas of entertainment, sports, racing and cuisine.
“The Breeders' Cup is a historic event for Del Mar and all of Southern California,” said Darrell Pilant, Senior Vice President and General Manager of Harrah's Resort Southern California. “We're creating a fun, interactive experience that adds to the allure of this exciting event and provides a glimpse into what Harrah's Resort Southern California is all about.”
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