For the first time, bets placed on the Breeders' Cup races through the exchange-betting company Betfair Group Limited will be commingled with the Breeders' Cup pools. Under terms of the agreement, announced Thursday, Betfair will pay Breeders' Cup a percentage of the tote and exchange betting on their events, and will be able to offer a live video stream of the races on its website. “Our agreement with Betfair is an important milestone in our ongoing effort to grow the international simulcast wagering market for the Breeders' Cup World Championships,” said Breeders' Cup President and CEO, Greg Avioli. “As more and more international horses participate in our championships, interest levels and wagering handle from around the world continue to increase, allowing us to maintain the highest possible purse levels for the event.”
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