Destination Europe–the strategic alliance between the French Racing and Breeding Committee (FRBC), Great British Racing International (GBRI), Irish Thoroughbred Marketing (ITM), the European Breeders' Fund (EBF) and German Thoroughbred Marketing (GTM)–has unveiled a new website at www.destinationeuroperacing.com.
The website showcases the very best racing action and key sales across Europe with the aim of attracting international owners, trainers and investors to participate in Europe's most prestigious races and invest in European bloodstock.
Backed up by a co-ordinated advertising campaign in Australia and the US, the website offers an overview of the European racing and breeding scene with news and videos highlighting what makes Europe such an appealing destination for overseas horses and their connections and also recognises the success of European-breds on the world stage.
Kerry Murphy, CEO of the European Breeders' Fund, said: “The new Destination Europe website highlights the global appeal of European racing and breeding and will be a useful tool for those planning to send horses to, or buy bloodstock in Europe. There is an increasing appetite for international owners to experience our unique race meetings and buy our bloodstock and we look forward to welcoming even more for the 2016 season.”
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