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Eventmasters to Sponsor Royal Ascot Trials Day

Updated: January 29, 2025 at 5:53 am

CALYX (Frankie Dettori) wins The Merriebelle Stable Commonwealth Cup Trial Stakes Ascot 1 May 2019 - Pic Steven Cargill / Racingfotos.com THIS IMAGE IS SOURCED FROM AND MUST BE BYLINED "RACINGFOTOS.COM"

The corporate hospitality company Eventmasters, which celebrates its 40th anniversary this year, will sponsor Royal Ascot Trials Day on April 30.

Eventmasters will put its name to four races on the card worth a total £315,000 in prize-money as well as having headline sponsorship for the meeting.

Eventmasters has worked with Ascot Racecourse throughout its 40 years of trading with Royal Ascot being a key event in the calendar with upwards of 3,500 guests due to be in attendance. The company has also sponsored at Doncaster, Kempton, Warwick, Windsor, Wolverhampton and York Racecourses.

“Eventmasters are longstanding hospitality partners of ours and to formalise this relationship with the headline sponsorship of one our most important fixtures in the calendar is really exciting,” said Felicity Barnard, Chief Executive at Ascot Racecourse.

Denise Sheasby, CEO of the Eventmasters Group, added, “We are delighted to have the ability to sponsor Royal Ascot Trials Day, this will give us the opportunity to celebrate a special year. We would like to say a very big thank you to all of our clients for their business over very many years. We would like to thank all of the individuals and venues with whom we have worked throughout, our success could not have been achieved without their help and support.”