The Florida Thoroughbred Breeders' and Owners' Association, in conjunction with the Florida Department of Agriculture, has launched a new outdoor campaign promoting ownership of thoroughbreds born and raised in the Sunshine State.
The billboard caption reads “Join the Winner's Circle! Own a Florida Thoroughbred” and features an image of 2013, $5 million GI Breeders' Cup Classic winner Mucho Macho Man (Macho Uno), who was also named that year's Florida-bred Horse of the Year. The billboards also feature the FTBOA logo and the “Fresh From Florida” logo as well as the address for the FTBOA website.
“One of the greatest responsibilities the FTBOA has under legislative mandate for many years is to promote the Florida thoroughbred industry throughout our state, across our country and globally,” said Lonny Powell, the FTBOA CEO and Executive Vice President. “We are proud of that weighty responsibility, with these eye-catching billboards being yet another example of the countless promotional activities we undertake on behalf of our members and their breeding and owning interests.”
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