Horseco Exchange, a central platform that allows mare owners to submit their mares to multiple farms and multiple stallions, will branch out to Australia on the back of their 2017 North America debut. Working with the Magic Millions sales team, Horseco Exchange is available for free to Australian mare owners looking to negotiate stallion nominations for the 2017 Southern Hemisphere breeding season. Currently, there are 115 stallions from leading farms signed on, including Arrowfield, Darley, Newgate, Spendthrift, Sun Stud, and Vinery among others.
Similar to request-bid processes utilized in other industries such as lending and travel, Horseco Exchange assists farms with acquiring mares, while streamlining the season negotiation process for mare owners.
“We are excited to leverage our first year experience in North America in launching the exchange in Australia,” commented Tom Ludt, Horseco Chairman. “Building out our technology, while working with Magic Millions on Australian market requirements, has enabled us to bring Australian mare owners a solution whereby they can efficiently find the best mating available for the 2017 season via one easy-to-use process.”
For more information on Horseco Exchange, go to www.horsecoexchange.com.
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