Horse Racing Ireland's Ownership Department has launched a campaign offering individuals and groups with an interest in racehorse ownership the opportunity to trial it. The campaign, called 'Experience It', facilitates the lease of a racehorse for a day. The leasing group can participate in the lead-up to the race day by following their horse's progress, visiting the trainer's yard and having a runner in their name on the day. The group Sport For Business, comprising seven business men and women, kicks off the campaign with trainer Paul Deegan and 4-year-old filly Mystery Gal.
Amber Byrne, owner recruitment manager of Horse Racing Ireland, said, “This is a taster experience for people with a curiosity in racehorse ownership. Very simply it allows people to try out ownership. Through networking and promotion we are recruiting people from the corporate and sporting sectors to join syndicates. We have a number of groups ready to go as and when horses become available.”
She added, “The ultimate aim is to convert people into ownership but it is also about raising the profile of ownership and racing in general, promoting the syndicate model and allowing people to look behind the scenes. All parties will sign a day lease binding them by the rules of racing.”
Deegan added, “This initiative has lots of potential. Anything that gets new people involved in the sport and gets people talking about ownership is a positive step. I am delighted to welcome the first 'Experience It' owners to Boley. A winner would be the icing on the cake but either way this will allow members of the Sport for Business syndicate to look under the bonnet of racehorse ownership and have a bit of fun along the way.”
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