Horse Racing Ireland is introducing a new trainer marketing support scheme to assist fully licenced trainers in adding new owners in 2017 through its recently formed ownership department, HRI announced Thursday. A grant of up to €1,000 per trainer, to be paid on a pre-approval and reimbursement basis, is being made available specifically to address the cost of an open day, creating a website or other social media initiatives, producing promotional material and the upskilling of trainers and/or their staff in key marketing areas. This expands on an initiative to continue to assist Irish trainers.
“2016 saw a welcome increase in the number of new owner registrations, active owners and horses in training in Ireland, and it is hoped that the new trainers marketing support scheme will asssit in maintaining this positive trend in 2017,” said Jason Morris, Director of Racing. “It remains a challenging environment with many trainers around the country struggling to attract owners, and against this background, HRI is keen to help both by providing financial backing and by assisting trainers to promote themselves and the thrill of racehorse ownership to a wider audience.”
For more information on this new initiative, please go to www.hri.ie/ or contact Aidan McGarry, Owner Relations Manager, or Caroline Townend, Owner Executive, on 045 455455 or via email at marketingsupport@hri.ie.
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