The Hong Kong Jockey Club have announced that beginning from Wednesday's meeting in Happy Valley, live coverage of its races will be available through the distribution platform of Racing.com. The Australian site broadcasts on free-to-air television reaching more than 95 percent of Australian homes, online, and via the subscription-based Foxtel service. Commenting on the new initiative Winfried Engelbrecht-Bresges, HKJC chief executive said, “This development is a win for the overseas distribution of Hong Kong racing and will enable the growth of our commingling business. Australians will know on which channel they can find Hong Kong's exciting racing. The amount of coverage Racing.com will provide offers customers more information and expert opinions in the crucial minutes before a race.”
The Hong Kong racing model is the envy of many other jurisdictions and given the strict integrity measures and transparency of information available the betting product holds great appeal to overseas bettors. “On a race-to-race basis, the pools in Hong Kong are the largest in the world, and the exotic wagering opportunities presented by our multi-horse combination bets, such as the quinella, quinella place [swinger] and tierce [trifecta] bet types, are an immediately attractive option for customers,” said Richard Cheung, HKJC's executive director, customer and marketing. “We believe this cooperation will benefit our existing partner Tabcorp and racing in Australia overall via our commingled pari-mutuel pools,” added Cheung.
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