Keeneland has entered into a multi-year agreement with Sky Sports Racing to give them exclusive rights to broadcast Keeneland racing and sales in the United Kingdom and Ireland. This will begin with the fall meet.
“Keeneland is excited to team with Sky Sports Racing, which represents a tremendous opportunity to further enhance our outreach in established racing markets abroad,” Keeneland Vice President of Racing and Sales Bob Elliston said. “Sky Sports Racing is internationally respected for its racing coverage, and our unique partnership offers the ability to deliver high-quality content to subscribers via a range of media platforms.”
“Keeneland is an industry leader and a benchmark for quality in everything it does,” Sky Sports Racing Director of Domestic and International Media Rights James Singer said. “We are delighted to enter a new partnership that will ensure we bring to racing fans in the UK and Ireland the best possible coverage of Keeneland's 32 graded stakes races worth nearly $10 million, including ten Breeders' Cup Challenge races, as well as insights and stories from the most influential sales auctions in the world.”
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