Keeneland has launched new AI technology within the Keeneland Race Day App, making it the first racetrack to offer such a mechanism in order to enhance fan experience, the organization said in a Friday release.
Racing enthusiasts will have access to real-time data, predictive analytics and deeper insights during the meet. The introduction of AI technology reflects Keeneland's ongoing commitment to innovation. Fans can experience these new features by downloading or updating the Keeneland Race Day App. Generative Insights are available for April 6-8.
“Keeneland is always looking for ways to enhance the fan experience,” Keeneland Vice President and Chief Marketing Officer Christa Marrillia said. “Whether you're a first-time visitor or a seasoned handicapper, this AI-driven feature will provide valuable, real-time analysis to help you make the most of your day at Keeneland.”
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