Monmouth to Introduce Paid Fantasy Sports

Monmouth Park announced yesterday that it has formed a marketing partnership with Fantasy Sports Network (FNTSY), and that it will introduce a paid Monmouth Park Daily Fantasy Game featuring professional sporting events in the coming months. 

“Fantasy Sports Network is a tremendous partner as Monmouth Park looks to strengthen its gaming and entertainment presence in New Jersey and across the national market,” said Bill Knauf, VP of Business Operations at Monmouth Park. “Aspects of the partnership include brand cross-promotion, and development of an on-site presence at the track, including a Fantasy Sports Weekend prior to the start of the 2015 football season.” 

Monmouth hopes to roll out its fantasy sports product before Opening Day of the 2015 Major League Baseball season Apr. 6. 

“We are excited to play such an important role in the pioneering process of bringing fantasy sports to such a historic New Jersey destination,” said Louis M. Maione, Chief Strategy Officer of Anthem Media Group Inc. and its FNTSY Sports Network. “Already on the cutting edge of Thoroughbred racing, Monmouth Park is now expanding into one of the most exciting areas of sports entertainment and interactivity, one that is experiencing continued exponential growth. Adding our fantasy expertise and distribution will allow Monmouth Park to take-off with this endeavor, catering to fantasy enthusiasts in both local and remote locations.” 

Monmouth Park and the state of New Jersey have been embroiled in a legal battle with the professional sports leagues and NCAA to allow sports betting. Oral arguments are expected in that case later this month.