NYRA.com, the website of the New York Racing Association (NYRA) has been digitally redesigned in mobile-first format to include all three of the organization's racetracks, it was announced Tuesday. NYRA teamed with digital agency Culture Foundry to design and build this new digital platform, which provides information for Saratoga, Belmont, and Aqueduct.
“The redesign of NYRA.com optimizes the user experience across mobile, tablet, and desktop, and presents horseplayers and fans with innovative new applications such as Race Day Live,” said NYRA Senior Vice President and Chief Experience Officer Lynn LaRocca. “This is a significant step in the digital transformation of NYRA and signals yet another milestone in our continual efforts to enhance the guest experience.”
Among the new site's innovations is the “Race Day Live” streaming console, a one-stop destination for horseplayers and fans, accessible via desktop, mobile, and tablet applications. In addition to offering free live video for NYRA Bets members, NYRA.com features real-time data for entries, results and meet statistics.
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