digital starting gate

Florida's Gulfstream Park has partnered with BSV Digital to begin using a high-resolution digital starting gate board. Gulfstream is the first pari-mutuel facility in North America to do so. In lieu of the traditional static signage at the starting gate, the digital starting board is capable of real-time graphics and customized content. The new gate will display post positions and race logos, as well as seasonal branding and partner messaging. "Our goal is to blend tradition with technology in a way that enhances the spectacle of racing," said Aidan Butler,...