Florida's Gulfstream Park has partnered with BSV Digital to begin using a high-resolution digital starting gate board. Gulfstream is the first pari-mutuel facility in North America to do so.
In lieu of the traditional static signage at the starting gate, the digital starting board is capable of real-time graphics and customized content. The new gate will display post positions and race logos, as well as seasonal branding and partner messaging.
“Our goal is to blend tradition with technology in a way that enhances the spectacle of racing,” said Aidan Butler, President of 1/ST Racing & Gaming. “The new starting gate board from BSV Digital brings a fresh, modern look to our race presentation while offering a powerful platform for sponsors to reach fans both on-track and through our broadcast channels.”
Natalie Vega, Director of Partnerships at BSV Digital, added: “We're thrilled to partner with Gulfstream Park, a track known for its rich history and forward-thinking approach. Our starting gate solution is designed not only to look great but to drive value for venues and their partners.”
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