TVG is joining forces with sports marketing firm Metrical to expand the network's advertising sales and sponsorship platforms. Metrical will advise TVG on its advertising sales and sponsorship efforts, including developing and brokering new sponsorship and activation platforms for TVG, TVG2 and tvg.com.
“Metrical has a proven track record of creating and executing integrated sponsorship programs and of attracting premier brands to our sport and we are excited for this partnership to add breadth and depth to the great work of our TVG team,” said TVG CEO Kip Levin. “We are also excited to work with Carter Carnegie, to strengthen our presence in the greater Lexington area as it is the heart of the horse racing and breeding industry and so important to everything we do.”
Not a subscriber? Click here to sign up for the daily PDF or alerts.
