Michael Behrens is synonymous with innovation in the racing industry, having brought the concept of microshares into everyday conversation. His MyRacehorse struck gold early–and almost immediately–when Authentic (Into Mischief) won the 2020 GI Kentucky Derby and GI Breeders' Cup Classic en route to Horse of the Year honors just months after buying in. Carter [...]

Growing up in New South Wales, Paul Bittar had an education and background in accounting and economics before spending 15 years focused on the governance and regulatory side of racing. After time as Chief Executive of New Zealand Thoroughbred Racing and on the executive team at Racing Victoria, he eventually landed in England as the [...]

In celebration of Breeders' Cup this month, I chose to do an interview focusing on luxury marketing and attracting high net worth individuals (HNWI) to racing as this was a founding principle for creating this world-class event. When John Gaines conceived the idea of holding a season-ending championship, it was to bring to major U.S. [...]

   Usually held the first weekend in May, the Kentucky Derby has been viewed as the unofficial start of the summer season and the U.S. Open on Labor Day weekend has been a fitting bookend to this season. This year, due to COVID, sports fans will have the opportunity to enjoy these events which transcend [...]

   This month's column focuses on messaging and the importance of a clear communication strategy as a crucial element to successfully promote and grow a sport. In the U.S., the NFL sits atop the sports apex and, similar to racing, the league has had to address a variety of controversial issues that challenged the integrity [...]

   This is the first in a series of monthly columns focused on Sports Business and Marketing and how we can learn from it in horse racing. As I discussed the concept with the TDN, I quickly realized that the best format would be through interviews of individuals I have had the pleasure to work [...]

During the Great Depression, horse racing developed into one of America's favorite pastimes as it became a welcome distraction from the hardships and fears of the economic climate gripping the country. Horses like Seabiscuit, Equipoise and War Admiral rose to prominence as they captured the imagination of a nation seeking a break from the challenges [...]