Dean Towers

Dean Towers is a horse owner, fan, and bettor. He's a Director of a Toronto-based Internet Marketing Agency and been a featured speaker at Wagering Conferences across North America. He wrote his University thesis on Off-Track Betting, and has also authored a white paper on exchange wagering.

Four Reasons Las Vegas Sports Betting is Surging & What Racing Can Learn From It

In April, Nevada sports books set yet another monthly handle record, this time taking in $292 million in bets. According to David Payne Purdum of ESPN, this represents almost three straight years of month-to-month positive revenue for the books, and it's estimated this once small industry in Las Vegas will surpass $5 billion in handle [...]

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Op/Ed: Racing Entities Need to Grow Lemons, Not Keep Squeezing Them
Op/Ed: Racing Entities Need to Grow Lemons, Not Keep Squeezing Them

The Final Four goes this weekend in Houston, and after a rip-roaring set of early round games it's sure to be exciting. What might not be quite as exciting this year, however, will be the viewership numbers. According to Brad Tuttle at Time.com, 28.3 million people watched the final last year, but this year nowhere [...]

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Op/Ed: Policies That Attack the Dissatisfied and Unsatisfied Will Move the Handle Needle
Op/Ed: Policies That Attack the Dissatisfied and Unsatisfied Will Move the Handle Needle

As most know, this year's Global Symposium on Racing and Gaming, hosted by the University of Arizona Race Track Industry Program, is taking place this week in Tucson. On Tuesday, I watched one of the panels with interest–the use of “Big Data” in (primarily) the handicapping process. Using data, offering new products, allowing potential customers [...]

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If You Want the Geek Market, Here Are Three Ways to Get It
If You Want the Geek Market, Here Are Three Ways to Get It

I have played fantasy sports since I was a kid. I (like many of you, I suspect) enjoyed season-long leagues with friends; making trades, playing head-to-head and watching the box scores each day or week to see how my players were doing. It was always fun, a bit of a brain stretch, and we as [...]

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Racing Is Not Delivering What the Younger Demographic Craves

I know what you're saying: Oh boy, another column about young people and racing. 'They have short attention spans, so we need to give them action, like slot machines do.' 'They like concerts and bands, and night clubs, so we have to change the on-track experience to meet these needs.' 'Once we get them in [...]

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Dean Towers Op/Ed: Converting the New Viewer and Fan
Dean Towers Op/Ed: Converting the New Viewer and Fan

Sunday's Women's World Cup soccer final between the United States and Japan was a roaring success. 25.4 million people watched the event, making it the 5th most (non-NFL) watched sporting event in 2015. The game's rating was up 88% from the same match-up on ESPN in 2011 and up 41% from United States-China on ABC [...]

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Slot Revenue is Falling Due to Decreased Demand, So It's Time to Tack Back the Skill-Game Gambling Market

Back in 2009, I was presenting on a panel at the Canadian Gaming Summit. Along with me on the panel was Mark Davies, one of the original founders of British betting giant Betfair, and a friend who is a professional gambler. After the panel concluded (which tackled the topic of new ways to bet and [...]

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Slot Revenue is Falling Due to Decreased Demand, So It's Time To Take Back The Skill-Game Gambling Market
Slot Revenue is Falling Due to Decreased Demand, So It's Time To Take Back The Skill-Game Gambling Market

Back in 2009, I was presenting on a panel at the Canadian Gaming Summit. Along with me on the panel was Mark Davies, one of the original founders of British betting giant Betfair, and a friend who is a professional gambler. After the panel concluded (which tackled the topic of new ways to bet and [...]

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When the Sideshow Trumps the Headliner, the Sport of Horse Racing Loses Out

I watched Golf Channel's Feherty the other day when the host, David Feherty, was interviewing the CEO of the PGA Tour, Tim Finchem. I found one segment of the show particularly interesting. [...]

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Investment in the Ecosystem–Not Splits–Will Help Horse Racing Grow

I don't think anyone has missed it. On an almost monthly basis there seems to be some sort of fight about signal fees. A signal fee–the amount a home track charges others for showing their races–is negotiated between entities. Currently the Monarch group of companies are fighting with the mid-Atlantic tracks about these fees, and [...]

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Charging to Enter the Track, Even in Slotsville? You Bet

Back in the 1990's when slots started to enter the landscape of North American horse racing, one of the first things racetracks did was spring open the gates, making it free for everyone to enter. [...]

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THERE'S MORE THAN ONE WAY TO SELL A HOT DOG

I watched the CNBC special about Costco the other night. The story looked at what exactly the business does, how it brands, how it sells, and most of all, how it keeps prices low to grow. [...]

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