Fred A. Pope

Fred A. Pope is the president of The Pope Advertising Agency, a Lexington, Kentucky award-winning firm that has specialized in the Thoroughbred industry the past 25 years. Fred's agency handled the start-up of the Kentucky Horse Park and The Breeders' Cup. In the early 1990's Fred created the National Thoroughbred Association (NTA), a major league for the sport of Thoroughbred racing. He is a frequent contributor to horse publications on matters of marketing for Thoroughbred racing.

Racing at Churchill
Letter to the Editor: Coupling, Decoupling and Disrupting
February 17, 2026

Last year a move to decouple Florida track/casinos from the requirement to conduct racing was passed in the Florida House, but a united horse group stopped it in the Florida Senate. The wolf was at the door and they got rid of it. This year the wolf is back. Churchill Downs says Fair Grounds without [...]

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Letter to the Editor: First, Stop the Bleeding
February 27, 2024

T.D. Thornton's report on racetrack closures in California (TDN, 12/6/23) and Dan Ross's piece on Pat Cummings's research into Computer Assisted Wagering in California (TDN 2/13/24) are frightening for all tracks not supported by casinos/slots. Santa Anita and Del Mar are high-profile tracks in trouble, but they are not alone. The problem? Host tracks are [...]

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Op/Ed: Fred A. Pope
April 18, 2017

Sue Finley and her staff are giving our industry an amazing gift with the magazine TDN Weekend. When I look back on 40-plus years in this industry, there is a lot of heart-pounding excitement from racehorses, but it is the people, sights, sounds and tastes that remind me how wonderful it is to experience Thoroughbred [...]

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