OP/ED Authors:

Op/Ed

AND IN THIS CORNER, 2-YEAR-OLD SALES

Immediately following the Keeneland April this year, Jay Kilgore and I, who are partners in a company that offers selection services at the two-year-old sales, decided to take a look at the rationale, market and schedule for these venues. We sensed something was in the air, and no one was really addressing some issues that needed to be discussed.

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GIVE IT A CHANCE

With all apologies to John Lennon...all I am saying is GIVE IT A CHANCE! And what is it? Filly Friday Oct. 24 at Santa Anita. There's been a lot of angst about the repackaging of our female division's championship races, but hey, in less than two weeks--it's going to happen. And the sport will be better off for it. That is, if we care about attracting more attention to our Championship event.

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WRITING RACES FOR EVERYONE, BUT THE CUSTOMER

When assigned a marketing project, you gather all the facts and then write a situation analysis. If you are good at it, the analysis gives an accurate picture of where things stand on four key items--the product, price, distribution and marketing communications. In a TDN Op/Ed piece on July 18, I addressed the distribution and pricing of racing and concluded it was upside down. This time, let's look at the basis issue--the racing product.

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GOOD MAN FORCED TO SIDELINES

I don't know Larry Jones. Never met him. But am I surprised that he has had it up to here (I am pointing just north of my own Adam's apple)? No. Not at all. If not Mr. Jones, it surely would have been somebody else. Larry Jones, it seems clear to me, is probably not the first, but certainly the most notable example of a racing figure that has decided to chuck his lifelong passion because he chooses no longer to participate in a culture that has made him a...

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Keeping Breeders Afloat: Another Modest Proposal

There's not much more I can say about the silliness of "humane" whips and counting the number of times those whips are used to hit a horse in front of fans, would-be fans, and out-raged critics, when the real folly is not the whip, but the act of whipping. Somewhat modifying the use of the whip is a bit like trying to put band-aids on a deep, three-inch gash. As I have no more to say on that important matter, however, I will speak out in this essay about an...

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THE GAME HAS CHANGED, NOT THE HORSE

There's been a lot of high-profile, loose talk floating around lately about how we are allegedly producing weaker, softer, more fragile Thoroughbreds. A Congresswoman from Illinois said so in a Congressional Hearing. Randy Moss announced it to the nation on ESPN. And veteran story teller Bill Nack even made up a story about it. I'm not sure what qualifies any of them to weigh in on the issue, but I know for sure that they speak from hear-say or anecdotes, and personal opinion, rather than from supportable or researched facts.

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RACING'S UPSIDE-DOWN DISTRIBUTION MODEL

In 1978, the Interstate Horseracing Act (IHA) became law. It legalized wagering across state lines. This gift of distribution could have taken Thoroughbred racing to a level unimaginable today; however, there was a catch. Racing would get nationwide expansion of its monopoly on legal wagering, BUT the law would take away control of its product and distribution by empowering the weakest segment of racing with "approval.” It was a curse.

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PLEASE DON'T HIT ME ….. AGAIN!

Are you uncomfortable with turmoil and controversy? I say, bring it on! Embrace it. Work with it. Use it. Winds of conflict also carry with them the seeds of change, and the possibility that an eventual resolution of conflict might actually produce a better circumstance.

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COLLAPSE OF THE PRIVATE MARKET

As the first of the major yearling sales for 2008 is upon us, I would like to sound the death knell for the private market and suggest that a combination of a lack of private trade and institution of accelerated depreciation for yearlings as part of the federal government's economic stimulus package will help prop up the yearling sales in spite of a contracting economy.

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