By Andrew Caulfield
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While television commercials are a necessary evil, occasionally an advertisement comes along which makes an impact either with its camera work or music or–more likely–its humor and wit. The problem with these popular commercials is that the very qualitieswhich make them stand out can sometimes draw attention away from the central message. I don=t think I am alone in often finding myself unable to name the product being promoted by my favorite ads.
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